Jika modal seorang pedagang adalah uang, maka modal anda sebagai pebisnis internet adalah situs web. Ya, situs web. Karena itu kesuksesan bisnis anda ditentukan dari bagaimana anda mengelola web. Jangan berharap dengan membuat situs web saja anda bisa langsung kaya, bila tak dikelola dengan benar.
Nah, disinilah diperlukan strategi yang jitu. Upayakan agar situs web anda dikenal banyak orang. Katakan, bahwa situs web anda ada. Nah, bagaimana caranya? Anda bisa meniru langkah saya ini.
1. Buat situs web anda menarik
Entah anda percaya entah tidak. Langkah pertama menghadapi persaingan bisnis internet marketing adalah memoles situs web anda. Langkah ini tampak sepele, tapi penting.
Buat situs web anda sebaik mungkin untuk menarik pelanggan. Dalam mengelolanya, anda harus memperhatikan tampilannya, desain, dan kontennya. Saya yakin dengan cara itu pengunjung akan lebih tertarik, bukan sekedar datang.
Jika anda merasa tampilan situs web anda kurang menarik, ubah desainnya. Tapi hati-hati, jangan sampai salah langkah. Jangan membuat situs web anda justru porak poranda. Perhatikan dengan cermat warna, background, gambar, dan ilustrasinya. Usahakan semua itu mendukung isi dan enak dilihat.
2. Akrabkan dengan search engine
Agar situs web anda semakin besar anda harus meningkatkan kualitas layanan dan produk anda. Manjakan para pengunjung dengan banyak manfaat. Beri mereka produk dan layanan yang baik. Saya yakin, pengunjung akan berbondong-bondong. Tapi, jika hal itu anda rasa belum cukup ada cara lain menggiring pengunjung.
Nah, cara lainnya adalah mengakrabkan situs web anda dengan search engine. Upayakan, tiap kali pengunjung menggunakan mesin pencari, situs web anda terdaftar. Caranya, pakai kata kunci yang sering dipakai pengunjung. Integrasikan kata kunci dalam judul situs web, meta description, dan posting.
3. Sebarkan link
Cara lain yang dapat anda tempuh adalah dengan menyebarkan link. Anda dapat memulainya dengan membangun jaringan dengan situs bisnis lain. Manfaatkanlah bookmark agar situs-situs web lain mengenal bisnis anda. Dengan begitu jejak situs anda akan tersebar dimana-mana. Cara lain yang bisa anda lakukan, anda melakukan comment saat berkunjung ke blog orang lain. Lakukan hal itu secara rutin.
Mudah kan? Dengan cara ini pengunjung situs web anda pasti bertambah. Semakin banyak pengunjung semakin besar pula peluang mereka membeli produk anda.
cuman 3 langkah ya? tapi keliatannya susah2 semua 🙁
@ Ogi: Tidak susah asalkan kita mau ACTION. Mulai dari kecil dan lakukan secara konsisten. Something is better than nothing!
“Mudah kan? Dengan cara ini pengunjung situs web anda pasti bertambah. Semakin banyak pengunjung semakin besar pula peluang mereka membeli produk anda.”
Saya masih bingung…antara website dengan uang? mohon pencerahannya.
Benar kata mas joko, yang penting ACTION !!
Salam Sukses !!
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